A generative renaissance: Shutterstock’s AI transformation
nextfutures.substack.com
Recently, the record label of pop stars Drake and the Weeknd forced streaming and social media platforms to remove an AI-generated song that replicated the artists’ style. For Michael Francello, Shutterstock’s Director of Innovation, the move symbolized the need for a better understanding of the value of AI to the artistic process. “AI is additive,” he says. “It will never replace the beauty and complexity of human creativity.” Brands have a responsibility to the creators they represent to make sure both sides can benefit.
A generative renaissance: Shutterstock’s AI transformation
A generative renaissance: Shutterstock’s AI…
A generative renaissance: Shutterstock’s AI transformation
Recently, the record label of pop stars Drake and the Weeknd forced streaming and social media platforms to remove an AI-generated song that replicated the artists’ style. For Michael Francello, Shutterstock’s Director of Innovation, the move symbolized the need for a better understanding of the value of AI to the artistic process. “AI is additive,” he says. “It will never replace the beauty and complexity of human creativity.” Brands have a responsibility to the creators they represent to make sure both sides can benefit.